Planning the Attack
The good thing about JCPenney is that it's pretty easy to get a lay of the land. No matter where you are (when you need something nice, and fast), you can go into a JCPenney store and get something quick. The lower amount of navigation time makes this store a time-saver.
If you're really pressed for time, JCPenney is a good pick because you can race through larger aisles and grab items in the periphery without having to navigate cluttered boutiques and smaller mall areas. In addition, if you go during a quiet time, you are far more likely to find an assistant to help you.
Know What to Look For
Every store has its strengths. I think that JCPenney is best suited for plus outerwear (they have some of the most divine leather goods) and purses. I recommend getting basics at a shop like Target (plain jeans and a tee) and then getting "toppers" and accessories at JCPenney. They are affordable, but they are often very detailed, design-wise.
One of the most impressive items I found at JCPenney this season was a lambskin leather jacket. Even at full price, this jacket was about $300 less than comparable brands you'd find online at Shopbop, Couture Candy, and Revolve, but it fits better, is available in extended sizes, and allows you to try it on in person.
Try These Methods for Bargains
JCPenney offers some surprising items of "luxury quality" for a lower price point. Look slightly over a mid-level budget for pieces that are amazingly high in quality and long-wearing.
My favorite brands carried at JCPenney, in terms of value for money, are A.N.A. and Worthington, which you can find in extended sizes. If you prefer to shop online, you can still use "quick shopping strategies" to find what you want quickly. Both of these brands are featured on the website in the upper lefthand corner with fast links for shopping.


