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Boutique Review: Lil' Mama

Get to Know a Plus Label from Australia

By Meieli Sawyer, About.com

I was very intrigued when I ran into an announcement about Lil' Mama's full-figured boutique. Instead of the "usual stuff," this site really felt like a departure from what I normally see in plus shops. It could be that this shop is Australian, having made its debut in the States just last year, but I also think it has something to do with awesome taste and a fresh take on life.

The Selection

I can imagine that Lil' Mama is a great shop for people looking for upscale basics. Jeans include skinny leg and flair legs, in several different figure-friendly washes. The tightly-edited selection of trousers even includes jeans with a soft belly band for maternity needs, which is unusual to find in an average, smaller-sized plus-size boutique. Top selection is more limited, with a mix of basic and casual tees with creative lines.

User Friendliness

Navigating this online boutique is pretty easy, especially since subcategories are incorporated in the side bars. It's not too flashy and confusing, and because the selection is pared-down, it's easy to scan.

The Size Selection

The size selection runs to 26 for trousers and size 7 for tops. The chart is configured in both inches and centimeters, which is helpful for an international audience. Different brands have separate measurements to ensure a perfect fit.

Sizing

Lil' Mama offers a sizing description that helps guide shoppers in finding the the very best fit for their bodies. In addition, they welcome questions regarding sizing to help insure a proper fit.

Top Picks

After perusing Lil' Mama's site, some designs really do stand out: their skirts, the jean selection, and the varied hosiery selection. The plus-size skirts are both offered in black, and they each have a classic shape that could very well serve as a wardrobe staple. The hosiery and jeans at the site look carefully selected and represent several personal full-figured styles.

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