I have a confession to make: I hadn't shopped at Roaman's much at all until this year. I took it upon myself to see what they are all about this season, and I'm glad I did! With a trained eye and some dedicated shopping time, you'll find that Roaman's suits a wide variety of plus-sized shoppers.
Let's see what Blanca Vera, Roaman's VP General Brand Manager, had to say about this unique company.
Q: How would you describe Roaman's customers?
A: Roaman's® was created for the woman who appreciates style and true value. She is feminine, stylish, creative, and social. In short, Roaman's was tailor-made for the plus-size woman who isn't afraid to cause a sensation wherever she goes.
Q: What do you think that Roaman's has to offer its customers that makes it stand out from the competition?
A: The Roaman’s brand offers exceptional values on the best selection of dressed-up styles and feminine head-to-toe looks [...] Our experienced buyers travel the world in search of new looks that our customer can wear for every occasion... glamorous dresses and outerwear, stylish suits, trendy denim looks, casual weekend options and fabulous shoes to complete her look. [..] We offer an extensive size range in Women's, Petite and Tall Sizes 12W - 44W, bras to size 56J and shoes to 14WW, all in prices that won’t break her budget.
Q: Can you detail some of the most popular looks from Roaman's?
A: Roaman’s outfits women for all their wardrobing needs [...] Our customer loves the versatility of Roaman’s – as well as the ability to shop 24/7 from the comfort of her home. Some top looks for right now include sweaters and the very popular cardigan, beautiful jewel tone tops with sequins and shine (sapphire blue, ruby red), denim, shoes that make a true statement such as snakeskin heels, ballet flats and more. Outerwear showcases bold details – gorgeous wraps with faux fur trim, wool coats with detail, and vivid color.
Q: What would you recommend to younger (25 and under) shoppers?
A: Roaman’s “French Fashion” is perfect for the youthful shopper. Feminine blouses, A-line sweaters, vests, tunic tops, off-the-shoulder looks, woven cargo pants, print blouses with front tie, and denim top the list. We also offer her a more dressed up and trendy brand called Denim 24/7—who says denim can’t be chic?
Q: Since the holiday season is coming up, can you describe some options for the season?
A: Color and shine. Shimmering satin pants with a knock-out gold metallic shine top are the perfect coordinates for holiday parties. Don’t shy away from color – vibrant reds, blues, greens and purples look festive and can be extremely flattering. Our exclusive holiday evening collection also can’t be missed [...] sequins, velvet and satin. There are also plenty of evening shoes to pair with your party dress.
Q: I noticed that Roaman's offers shoes. Can you share with us how your wide-calf boots are sized to accommodate a larger calf?
A: Our boots come in a wide variety of sizes and widths. Our wide-calf boots typically are 17” to 20” in circumference and feature stretch panels and adjustable buckles. We feature fashion-forward styles at prices that won’t break the bank.
Q:Some might not see Roaman's as a fresh plus-sized source. How would you address these misconceptions?
A: Roaman’s has been a plus-size leader for over 70 years. This may imply a dated brand, but we have come a long way. Our experienced buyers make sure that Roaman’s is always on the cutting edge, with the top trends in an extensive size range. Our headquarters are located on “Fashion Avenue” in New York City, so our team is well-versed in the hot new styles and “must have” looks. Take a look at Roaman’s today: we are not your grandmother’s brand any more. We are the fashion source for the modern plus-size woman.
Q: One word to describe Roaman's is:
A: Well we really need more than one: Roaman’s is Your Style. Your Size.
A special thanks to Blanca Vera, VP General Brand Manager of Roaman’s, for her time.
